Nivea – WeTime

Technology should bring us together

We carry our whole world in our pocket (studies show that we find forgetting our phone as stressful as a trip to the dreaded dentist), but the rise of digital do-it-all means that even though we’re more connected than ever, we’re more and more disconnected from real, human interaction. 74% of people would rather text us than talk to us and 65.5% can’t even go to the loo without scrolling through our social media. We’re always on.

But technology isn’t going away.

Instead of pulling us apart, we want to find a way for it to bring us together. We’re looking for powerful ideas, using technology, which connects people and enhances relationships – from our families and friends; to communities and even to the one we have with you.

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