1x kindergarten    5x hidden camera     1x cake

Telekom (T-Mobile) believes that sharing is instinctively important and it doesn’t matter whether you share it online or offline, so we tested this ’Life is for sharing’ message with a real experiment.

The video has become one of the most successful online ads in Hungary.  The campaign film was viewed by 500,000 people within 48 hours, and gathered 4 grand prix awards and 3 nominations nationwide and internationally.


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